Get ready to make a splash in the latest for 2024 Swimwear Trends! From vibrant neon colors to chic high-waisted bottoms, this year's styles are all about making a statement. Whether you're into cut-outs, animal prints, or one-shoulder designs, there's something for everyone to rock on the beach or by the pool.

But what about finding the best swimsuit styles for your body type? We've got you covered. Whether you have an hourglass, pear, apple, or athletic shape, we'll explore the most flattering options to enhance your natural curves and make you feel confident and fabulous.

Of course, no beach look is complete without the perfect accessories. Discover how to elevate your swimsuit game with oversized sunglasses, wide-brimmed hats, and layered jewelry. Plus, find out where to shop for the hottest swimsuits of 2024, whether it's through online retailers, swimwear boutiques, department stores, or brand websites.

Stay ahead of the fashion curve and get ready to elevate your swimwear game for the upcoming year. Let's dive into the latest trends, styles, and accessories that will take your beach look to the next level in 2024.

2024 Swimwear Trends Enchantress

Key Takeaways for 2024 Swimwear Trends:

  • Neon colors will be a major trend in swimsuits for 2024, adding a bold and vibrant pop of color to your beach wardrobe.
  • High-waisted bottoms are a great option for all body types, providing coverage and support while still being on-trend.
  • Accessories can take your swimsuit to the next level for 2024, from oversized sunglasses to layered jewelry to complete your beach look.

What are the Latest Trends in Swimsuits for 2024?

The latest trends in swimsuits for 2024 showcase a captivating fusion of neon colors, high-waisted bottoms, alluring cut-outs, bold animal prints, and chic one-shoulder styles, reflecting the dynamic evolution of swimwear fashion.

Neon Colors

Neon colors have emerged as a dominant trend in swimsuits for 2024, infusing vibrant and eye-catching hues into swimwear collections, exuding a lively and energetic vibe that resonates with contemporary fashion sensibilities.

Popular neon shades such as electric pink, neon green, and fluorescent orange have been making waves in swimwear, elevating the visual appeal of beach ensembles. Designers are incorporating these striking colors into various swimwear styles, including bikinis, one-pieces, and cover-ups, creating a bold and fashionable statement for beachgoers and poolside fashionistas alike.

The use of neon hues in swimwear not only injects a dose of fun and playfulness into beach attire but also complements sun-kissed skin, accentuating the wearer's summer glow. The visually stimulating effect of neon colors adds a modern and youthful touch to swimwear, redefining traditional beach fashion with its electrifying charisma.

High-Waisted Bottoms

High-waisted bottoms have redefined swimwear aesthetics for 2024, offering a flattering and retro-inspired silhouette that accentuates the waistline and provides a stylish nod to vintage bathing suits, presenting an elegant and timeless option for beach or poolside fashion.

The resurgence of high-waisted bottoms in swimwear design has captivated fashion enthusiasts with its fusion of vintage and modern influences. The sleek lines and cinched waist offer a visually appealing look, while the extended coverage provides comfort and confidence. The retro charm of high-waisted styles adds a touch of old Hollywood glamour to beachwear, making it a popular choice for those seeking both fashion and functionality.

With various design elements like ruching, belted details, and bold prints, high-waisted swim bottoms cater to diverse tastes and body types, offering a refreshing alternative to traditional bikini bottoms.

2024 Swimwear Trends


Cut-outs have become a prominent feature in swimsuits for 2024, introducing playful and alluring designs that offer strategic reveals and creative silhouettes, effectively blending sophistication with a touch of daring allure to redefine contemporary swimwear styles.

These cut-out designs present a captivating visual impact, where skin-baring sections uplift the overall aesthetic, adding an element of allure to the swimsuit. The variations in cut-out placements, whether at the waist, neckline, or sides, contribute to the diversity of designs, catering to different preferences and body shapes. This trend strikes a harmonious balance between chic aesthetics and bold elements, making it a standout choice for those seeking modern and fashion-forward beachwear.

Whether it's intricate lattice patterns or simple geometric shapes, cut-out swimsuits exude a confident and trend-setting vibe, showcasing a perfect fusion of sophistication and daring creativity.

Animal Prints

Animal prints have made a striking statement in swimsuits for 2024, infusing bold and untamed patterns into swimwear ensembles, evoking a sense of fierce elegance and individuality that resonates with the adventurous spirits of modern fashion enthusiasts.

The leopard print, with its iconic rosettes and sultry allure, has been a prevailing favorite, adorning bikinis and one-pieces alike. Zebra stripes and tiger patterns have also emerged as prominent choices, adding a touch of daring flair to beachwear collections. Designers and brands have artfully incorporated these prints into diverse styles, from classic cuts to contemporary silhouettes, resulting in a captivating fusion of wild aesthetics with modern swimwear designs.

This captivating fusion taps into the primal allure of animal motifs, creating an alluring juxtaposition with the serene beach settings while igniting a sense of raw energy and exotic allure in beachgoers.

2024 Swimwear Trends

One-Shoulder Styles

One-shoulder styles have emerged as an elegant and captivating trend in swimsuits for 2024, introducing asymmetrical and fashion-forward designs that offer a compelling fusion of modern allure and timeless sophistication, redefining the concept of chic beach or poolside style.

The one-shoulder silhouette has become a symbol of contemporary elegance, effortlessly merging individualistic appeal with a touch of glamour. This style not only draws attention to the neckline but also accentuates the shoulders, creating a visually striking effect. It's a versatile option that can easily transition from a leisurely day by the water to a glamorous beachside soirée.

Whether adorned with ruffles, bold prints, or sleek monochromatic hues, one-shoulder swimsuits exude confidence and sophistication, making them a must-have addition to any beachwear collection. Their charm lies in the seamless integration of modern design elements with a nod to vintage glamour, catering to the style preferences of diverse beach fashion enthusiasts.

What are the Best Swimsuit Styles for Different Body Types?

Choosing the best swimsuit styles for different body types involves considerations for the hourglass shape, pear shape, apple shape, and athletic shape, ensuring a flattering and comfortable fit that accentuates individual features.

Hourglass Shape

The hourglass shape benefits from swimsuit styles that accentuate the well-defined curves and balanced proportions, such as high-waisted bottoms, belted one-piece swimsuits, and stylish monokinis, enhancing the natural elegance of this body type with flattering designs.

These styles often feature strategic ruching and draping to highlight the waist and create a harmonious silhouette. Additionally, padded cups and underwire provide essential support for the bust, while adjustable straps and ties offer customizable comfort and a secure fit.

The emphasis on balanced aesthetics is evident in the use of asymmetrical necklines, subtle cutouts, and color-blocking to create visual interest without overwhelming the figure. These swimsuit designs cater to the hourglass shape by enhancing and celebrating its natural beauty.

2024 Swimwear Trends

Pear Shape

For the pear shape, swimsuit styles that draw attention to the upper body while offering strategic coverage for the hips and thighs are recommended, such as plunging neckline one-piece swimsuits, flowing tankinis, and A-line swim dresses, complementing the dynamic silhouette of this body type with grace and flair.

Plunging neckline one-piece swimsuits not only accentuate the neckline and shoulders, drawing attention upwards, but also provide flattering coverage for the lower body, striking a perfect balance.

Flowing tankinis with their loose, flowing tops and fitted bottoms offer a chic and versatile option, providing a balance between coverage and style for the pear-shaped figure.

A-line swim dresses gracefully skim over the hips while cinching at the waist, creating an elegant and balanced look. They exude femininity and offer coverage without compromising style.

Apple Shape

Swimsuit styles for the apple shape focus on creating a slenderizing effect and providing tummy control, making options like ruched one-piece swimsuits, empire waist tankinis, and elegant swim dresses with strategic draping ideal choices, accentuating the unique features of the apple body type with poise and sophistication.

These styles cleverly draw attention away from the midsection while highlighting the shoulders and legs, emphasizing the waist with strategic design elements. Opt for swimsuits with plunging necklines or halter tops to enhance the upper body, while opting for bottoms with high-cut legs to elongate the silhouette. Consider swimsuits with built-in mesh panels or inner tummy control fabrics to offer both support and comfort, ensuring a sleek and confident look by the pool or beach.

Athletic Shape

The athletic shape benefits from swimsuit styles that highlight toned contours and offer enhanced support, featuring options like sporty two-piece swimsuits, sleek long-sleeve swimsuits, and stylish yet functional thong swimsuits, celebrating the strong and streamlined form of this body type with confidence and style.

These swimsuit styles not only accentuate the sculpted physique but also prioritize performance-enhancing features such as breathable, quick-drying fabrics and supportive cuts that allow for a full range of motion. The versatility in design caters to various water-based activities, from intense surf sessions to leisurely beach lounging.

The celebration of the athletic physique extends to inclusive fashion choices, with options for adjustable straps, compression panels, and vibrant colors that exude energy and vitality.

2024 Swimwear Trends

How to Accessorize Your Swimsuit for 2024?

Accessorizing your swimsuit for 2024 involves incorporating stylish elements such as oversized sunglasses, wide-brimmed hats, layered jewelry, and chic beach tote bags, elevating your beach or poolside ensemble with flair and sophistication.

Oversized Sunglasses

Oversized sunglasses are essential accessories for 2024 swimsuit ensembles, offering both sun protection and a touch of glamour, adding a bold and fashionable statement to your beach or poolside look with their chic and versatile allure.

The appeal of oversized sunglasses lies in their ability to shield the eyes from harmful UV rays while providing a stylish touch to any outfit. Their large, bold frames and dark lenses not only protect your eyes, but also exude an air of sophistication and mystery. This bold accessory effortlessly elevates any beach-ready ensemble, allowing you to feel both fabulous and protected as you soak up the sun's rays.

Fashion-forward individuals are increasingly embracing oversized sunglasses as a must-have beachwear accessory, elevating their overall aesthetic with a touch of glamour.

Wide-Brimmed Hats for 2024 Swimwear Trends

Wide-brimmed hats serve as stylish and practical additions to swimsuit outfits in 2024, providing sun protection with a dash of elegance, infusing a sophisticated and sun-savvy touch to your beach or poolside ensemble, elevating your summer style with timeless charm.

The broad brim of these hats not only shields your face from the sun's harmful rays but also adds an air of sophistication and glamour to your overall beach look. Whether you opt for a classic straw design or a more contemporary, embellished version, the versatility of wide-brimmed hats effortlessly complements any swimsuit or beachwear.

With celebrities and fashion influencers embracing this accessory trend, these hats have become synonymous with effortless chic and are a must-have for anyone seeking that perfect blend of fashion and functionality by the water's edge.

Layered Jewelry for 2024 Swimwear Trends

Layered jewelry adds a distinct and personalized touch to swimsuit accessorizing in 2024, offering an opportunity for individual expression and style statement, allowing you to infuse your beach or poolside ensemble with a touch of sophistication and unique personality.

2024 Swimwear Trends

Layering jewelry creates a stunning visual effect, complementing the carefree and vibrant vibes of beachwear. With a mix of delicate chains, pendants, and charms, you can effortlessly achieve a laid-back yet chic look. The versatility of layered jewelry allows you to mix and match, creating a truly one-of-a-kind combination that suits your personal style.

This trend reflects the evolving landscape of beach fashion, embracing the freedom to experiment and showcase individuality. Whether it's a relaxed day by the ocean or a lively beach party, layered jewelry effortlessly adapts to the occasion, amplifying your confidence and adding a playful elegance to your outfit.

Beach Tote Bags for 2024 Swimwear Trends

Beach tote bags are critical companions for 2024 swimsuit outings, offering practical storage and stylish accents, blending functionality with fashion to complement and complete your beach or poolside look with their elegant and versatile presence.

Whether you're strolling along the shoreline, basking in the sun, or heading for a seaside picnic, beach tote bags effortlessly accommodate all your essentials, from sunscreen and towels to snacks and reading material. The beauty of these bags lies not only in their functionality but also in their ability to elevate your beach attire with their trendy designs and vibrant colors.

Frequently Asked Questions

What are some popular trends in swimsuits for 2024?

Some popular trends in swimsuits for 2024 include high-waisted bottoms, one-shoulder tops, and cut-out details.

Are there any specific colors or patterns that will be popular in 2024?

Neutral tones and animal prints are expected to be popular in 2024, along with bold and bright colors like neon and pastels.

What styles of swimsuits are expected to make a comeback in 2024?

Retro-inspired styles like high-waisted bikinis and one-piece swimsuits with ruffles or polka dots are expected to make a comeback in 2024.

How can I incorporate sustainability into my swimsuit choices for 2024 Swimwear Trends?

Many swimwear brands are incorporating sustainable materials and production methods, such as using recycled fabrics and reducing waste, so be sure to research and support these brands when choosing your swimsuits for 2024.

What body types will the 2024 Swimwear Trends be most flattering on?

The great thing about the trends for 2024 is that they are versatile and can be flattering on many different body types. For example, high-waisted bottoms can help accentuate curves, while one-shoulder tops can create a more balanced silhouette.

Can I still wear my old swimsuits or should I invest in new ones for 2024?

It's always a good idea to update your swimsuit collection every few years, but if you have classic styles that you love and feel confident in, there's no need to get rid of them. You can also mix and match your old swimsuits with trendy pieces for a fresh look in 2024.